T-shaped UX leader with 12+ years track record across Tech & in-house settings
My background in Information Eng led me to stumble upon product design, which I discovered to be a perfect fit for my passion in working with users, data, and products.
I've worn the hat of a design manager, leading a team of 7 individuals. I worked with C-level executives and cross-functional leads to align product and UX strategies with user needs, brand positioning, revenue targets, and resource allocation.
My career is marked by a strong commitment to improving user experience in different settings, combining innovative design with strategic thinking. I focus on creating designs that meet business goals while being user-centric. My expertise lies in leveraging qual and quant data to make informed decisions at the crossroads of design, technology, and human behaviour.
My diverse portfolio includes collaborations with clients and industries, such as Government, Real Estate, HR Tech, and Education, helping them to achieve their business goals while improving user engagement and customer satisfaction metrics.
Talks about #ux, #design, #designsys, #research, #startup, and #product
I have a wide breadth of skills at my disposal that make me a well-rounded designer.
Throughout my career, I have been fortunate to work on a variety of design projects, each with their own unique challenges and areas of focus, and where I had the opportunity to explore and hone each one in-depth.
◐ UX Design
Design Thinking & Problem Solving, Design Strategy, User Research, Usability Testing & Interview, UI/UX Design, Site and User Flow Diagramming, Accessibility & Inclusive Design, Responsive Design, Wireframing, Rapid Prototyping, Audits & Competitive Analysis, Ideation Workshop, Design Systems & Pattern Libraries
◐ Tools and Applications
Figma, Figjam, Adobe Creative Cloud, InVision, Sketch, Zeplin, Framer, Miro, Autodesk (3ds Max, Inventor, Maya), Jira, Confluence, Trello, Asana, Microsoft 365
◐ SDLC/ Product Management
Agile Methodologies, Feature Delivery Scope & Roadmapping, Data Analysis & Synthesis, Functional Design Specification
◐ Interpersonal Skills
Collaboration & Stakeholder Management, Adaptive Planning
◐ Data Analytics and Visualisation
SQL, Google Analytics, Hotjar, FullStory, Qualtrics, Tableau
◐ Programming
HTML/CSS, JavaScript/Typescript, Java, PHP
more about me….
Outside of work, I'm passionate about continuous learning and broadening my knowledge through reading, courses, and industry events. Recently, I've embarked on a pottery journey, dedicating time to perfect my throwing and lifting techniques, providing a delightful contrast to my digital design pursuits.
When inspiration strikes, I enjoy the art of painting, particularly with watercolors and acrylics. Although I still code when required, it's no longer my primary focus.
I also love to travel, read, photography, eat lots of food, dance to good music, and pet every dog I can find 🐶
