NextRoof —
Home with you, always
Project
NextRoof Brand GuidelinesSkills/ Expertise
Brand Strategy, Brand Identity, UX/UI Guidelines, UX Strategy, Design Thinking, User Experience DesignClient / Sector
NextRoof / Real EstateTool
Photoshop, Illustrator, Sketch, ZeplinIn my role as a freelance UX designer, I spearheaded the development of a style guide and website design for NextRoof, a project aimed at revolutionising the real estate industry. The style guide was meticulously crafted to encapsulate NextRoof's core values of transparency, efficiency, and user empowerment. I worked closely with stakeholders to ensure the brand's ethos was consistently communicated across all touch points, from colour schemes and typography to imagery and messaging.Whatever it is, the way you tell your story can make all the difference.
For a client project — NextRoof,
I led the creation of a style guide essential for a unified brand identity. This guide was designed to reflect NextRoof's mission of offering unbiased, comprehensive real estate information and services. I aligned visual elements like color schemes, typography, and imagery with the brand's values of transparency and user empowerment.
The style guide also covered tone of voice and messaging standards, ensuring all visuals and communications aligned with the brand's commitment to user support and informed decision-making.
This project resulted in a strategic blueprint that enhanced NextRoof's brand consistency and strengthened its position as a reliable, user-centric service in the market.
NextRoof Style guide
Developing the style guide for NextRoof was a detailed process that started with understanding its core values and unique selling points. I worked closely with clients and stakeholders to capture the essence of NextRoof's brand, focusing on transparency, efficiency, and user empowerment. My methodical approach included creating a colour palette that embodied the brand's accessible yet professional nature, ensuring consistency across different touchpoints like the website and marketing materials.
Product mission
NextRoof offers a streamlined, unbiased platform for users to access crucial real estate information, enabling well-informed decisions. By partnering with industry professionals, it provides access to top mortgage deals and legal services. Agents collaborating with NextRoof can leverage their strengths while receiving valuable support. With its vast knowledge and expertise, NextRoof guides users at every stage of their home search to make the most informed choices.
In addition to the style guide, I took the lead in conceptualising the design of NextRoof's website. This involved mapping out key user flows to highlight the platform's main offerings and collaborating with stakeholders to align the website's design with the brand's vision and objectives. My efforts were focused on creating a cohesive and user-friendly online presence that would facilitate an informed and pressure-free experience for users seeking real estate information and services.
